PROJECT CASE STUDY

  Reimagining Brand Identity with Purpose
 

The brand owners sought a bold and meaningful identity, one that would authentically reflect their values and vision. They partnered with Conbella to lead a comprehensive rebranding journey, working in close collaboration with our sister company, LUMINA, to strategically bring their products to market. 

This joint effort between Conbella and LUMINA delivered a cohesive, market-ready brand experience grounded in purpose and innovation.

• Brand Strategy
• Pitch Deck and Sales Deck
• Rebrand Jolloful Brand
• Rebranding Packaging
• Packaging Pre-press
• Marketing Strategy Plan

JOLLOFUL FOODS GmbH

A Bold Rebrand Driving West African Flavour Across Europe

Jolloful Foods, a dynamic West African food brand based in Germany, engaged Conbella Creative to lead the rebranding of their Ready-to-Eat Lunch Pots, deliciously convenient meals full of authentic West African flavour and spice, tailored for today's lunchtime revolution.

With extensive expertise in branding and packaging, Conbella Creative delivered a full transformation, from concept development and visual identity to packaging design and labelling. Our proven experience in creating compelling, market-ready brands ensures that clients like Jolloful Foods benefit from an integrated, through-the-line approach.

Beyond design, Jolloful Foods also took advantage of our comprehensive brand strategy and marketing services. Through our sister company, LUMINA Consultants, we extended the brand's journey into route-to-market execution, covering retail, foodservice, hospitality, and travel sectors, providing a truly end-to-end brand building solution.

Whether launching a new concept or reimagining an existing product, clients partnering with Conbella Creative benefit from a seamless, strategically led process that delivers results across every touchpoint.

Owners of the brand felt that as the brand was not making any headway and so gave Conbella the full onus and tasked to do the following:

• Rename
• Rebrand
• Redesign the bottles
• Packaging Production
• 3D bottles Images Creation
• Website Design
• Marketing Strategy Plan
• Social Media Marketing
• Marketing & TV AD Video

Video for Social Media Marketing and TV Advert to kick off the brand as you can see below.

Project which took 24 months entailed a lot of research prior to putting pen to paper and naming, branding and also included all the projects briefed and also included helping and advising the owners with the Trade Mark of the Brand Name as well all the other areas that we listed opposite.

We think that the brand and the entire range of products not only looks amazing, premium and truly represents the quality of the produce.