REBRANDING OF JOLLOFUL FOODS GmbH
Before
Jolloful Foods GmbH
THE CHALLENGE
The brand owners sought a new bold and meaningful identity, one that would authentically reflect their values and vision and would compete on shelf in UK retail.
THE SOLUTION
They partnered with Conbella to lead a comprehensive rebranding journey, working in close collaboration with our sister company, LUMINA, to strategically bring their products to market.
Conbella delivered a cohesive, market-ready brand experience grounded in purpose and innovation.
- Brand Strategy
- Pitch Deck and Sales Deck
- Rebrand Jolloful Brand
- Rebranding Packaging
- Packaging Pre-press
- Marketing Strategy Plan
- Route to Market
After
THE IMPACT
A Bold Rebrand Driving West African Flavour Across Europe
With a New Brand Strategy and Brand Message
Jolloful Foods, a dynamic West African food brand based in Germany, engaged Conbella Creative to lead the rebranding of their Ready-to-Eat Lunch Pots, deliciously convenient meals full of authentic West African flavour and spice, tailored for today's lunchtime revolution.
With extensive expertise in branding and packaging, Conbella Creative delivered a full transformation, from concept development and visual identity to packaging design and labelling. Our proven experience in creating compelling, market-ready brands ensures that clients like Jolloful Foods benefit from an integrated, through-the-line approach.
Beyond design, Jolloful Foods also took advantage of our comprehensive brand strategy and marketing services. We extended the brand's journey into route-to-market execution, covering retail, foodservice, hospitality, and travel sectors, providing a truly end-to-end brand building solution.
REBRANDING OF ALJIBEJO MILLS
Before
Aljibejo Mill (Spain)
THE CHALLENGE
Owners of the brand felt that as the brand was not making any headway, UK consumers found it hard to pronounce, weak brand packaging, company brand identity, was resulting in weak sales.
THE SOLUTION
The founders partnered with Conbella to lead a comprehensive rebranding journey. The brief was 'To wipe the slate clean and start over'.
- Rename
- Rebrand
- Create a coat of arms
- Redesign the bottles
- Packaging Production - Labels
- 3D bottles Images Creation
- Website Design
- Marketing Strategy Plan
- Social Media Marketing
- Marketing & TV AD Video
- Route to Market
Video for Social Media Marketing and TV Advert to kick off the brand as you can see below.
After
THE IMPACT
El Molino
Project which took 24 months entailed a lot of research prior to putting pen to paper and naming, branding and also included all the projects briefed and also included helping and advising the owners with the Trade Mark of the Brand Name as well all the other areas that we listed opposite.
We think that the brand and the entire range of products not only looks amazing, premium and truly represents the quality of the produce.
Now with increased sales on Amazon, Shopify and retailers.